Tender Dental Care
A patient-first website for a Michigan dental practice serving its community since 1997 - a full treatment library, trust surfaces, and frictionless appointment booking.
Tender Dental Care has been creating smiles in Burton, Michigan since 1997, and Dr. Prabha Raju's practice covers far more ground than a typical family clinic: eight specialties spanning cosmetic, restorative, laser dentistry, oral surgery, orthodontics, and oral cancer treatment. We built the site around how patients actually choose a dentist. Every treatment got its own plain-language page, the doctor's credentials and real patient reviews sit one click from anywhere, and practical details - insurance, financing, forms, hours - are answered before the first phone call. Every page funnels gently toward a booked appointment.
- Treatment pages, written for patients
- 25+Treatment pages, written for patients
- Specialties in one clear service tree
- 8Specialties in one clear service tree
- Appointment requests, online or by phone
- 24/7Appointment requests, online or by phone
What shipped, screen by screen
A treatment library, not a menu
Eight specialties organized the way patients search - from routine cleanings to Teeth in a Day and oral cancer treatment. Category pages orient quickly, and every one of the 25+ treatments underneath has a home of its own.
- 8 specialty categories
- 25+ individual treatment pages
- Built to be found from search
Every treatment in plain language
Treatment pages explain what a procedure is, what it feels like, and who it helps - without the jargon. Each ends the same way: a clear invitation to request an appointment, with the practice's phone number and hours in reach.
- Plain-language medical copy
- Consistent request-appointment CTA
- Location, hours & contact on every page
Trust built before the first visit
Choosing a dentist is personal, so the proof leads: video and written reviews from long-time patients, Dr. Raju's 25+ years of credentials and continuing education, and a practice story that goes back to 1997.
- Video & written patient reviews
- Doctor credentials, front and centre
- A since-1997 story patients can feel
Booking without friction
Call, book online, or send an appointment request - all three paths are always visible, backed by the practical answers that remove hesitation: accepted insurance, financing options, patient forms, and office hours.
- Online booking & request form
- Insurance & financing answered upfront
- Serving Burton and surrounding communities
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