Tender Dental Care
A ground-up rebuild for a Burton, Michigan dental practice - 52 pages covering 26 treatments and seven surrounding towns, written to answer every question a patient has before they pick up the phone.
Dr. Prabha Raju has cared for Genesee County smiles since 1997, and her practice does something most don't: root canals, implants, oral surgery, sedation and facial aesthetics all happen in the same Burton office, with no referrals across town. The site never said so. We rebuilt it around that one-roof story and around how people actually choose a dentist. Twenty-six treatments each got a plain-language page, grouped into six categories that match how patients describe their own problems. Seven service-area pages speak to Flint, Grand Blanc, Davison, Flushing, Swartz Creek and Fenton by name. Dr. Raju's twenty-five years of credentials, a live Google review feed, before-and-after cases, insurance and financing answers, and a blog in her own voice all sit a click away - and every page ends the same way: request an appointment, or call and talk to a real person.
- Pages, from treatments to towns
- 52Pages, from treatments to towns
- Treatments, each with its own page
- 26Treatments, each with its own page
- Genesee County towns targeted by name
- 7Genesee County towns targeted by name
What shipped, screen by screen
Twenty-six treatments, one clear path
Six category pages group care the way patients think about it - general and family, cosmetic, restorative, orthodontics, surgery and sedation, facial aesthetics - and each of the twenty-six treatments underneath gets a page of its own. Nobody needs to know the clinical name to find the right one.
- 6 categories, 26 treatment pages
- Plain language over clinical jargon
- Every treatment reachable from search
Seven towns, named and targeted
Genesee County patients search for a dentist in their own town, not in Burton. Each of the seven service areas gets a real page - the drive, the treatments those neighbours actually book, and questions answered for that town - backed by structured data that names every city the practice serves.
- 7 service-area pages
- Dentist, LocalBusiness & MedicalOrganization schema
- FAQ, breadcrumb, hours & geo markup
Twenty-five years, on the record
Choosing a dentist is personal, so the proof leads. Dr. Raju's continuing education is published in full - MISCH implant training, DOCS sedation, Waterlase laser and Invisalign certification - alongside her My City Magazine columns, a live Google review feed, and before-and-after cases from her own chair.
- Credentials published in full
- Live Google review feed
- Before-and-after cases from real patients
Everything answered before the call
The hesitations that stop someone booking are handled up front: how a first visit runs, which PPO plans and Healthy Michigan are accepted, CareCredit and Dort FCU financing, and same-day emergency slots. Then every route in sits on one page - phone, email, hours, directions and a message form that asks how you would rather be answered - with call, book and directions pinned to a sticky bar on mobile.
- Insurance & financing answered upfront
- Same-day emergency path
- Sticky call / book / directions bar on mobile
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