Coatings Management Corp
The complete web presence for a four-facility, 65-year-old American metal-finishing operation - design, positioning, and 20+ pages of engineering-grade content, built from the ground up.
Coatings Management Corporation has been finishing metal since 1959: four facilities across Michigan and North Carolina, seventeen automated processing lines, and ten plating chemistries trusted by manufacturers in automotive, agriculture, electrification, and infrastructure. Their web presence needed to match that scale, so we designed and built the entire site from the ground up and repositioned the brand around what engineers actually buy: process data. Every chemistry became a spec-sheet-grade page with real performance numbers, nine industries got dedicated positioning, and the whole architecture funnels into an RFQ flow with drawing upload and a 24-hour quote promise.
- Pages of engineering-grade content
- 20+Pages of engineering-grade content
- Process capabilities, fully documented
- 10Process capabilities, fully documented
- Quote flow with drawing upload
- 24 hrQuote flow with drawing upload
What shipped, screen by screen
A process menu engineers can act on
The capabilities section is organized the way a sourcing engineer thinks: a full rack-versus-barrel capability matrix across every finish, passivate, and topcoat, with a downloadable internal specification for the ones comparing processes at their desk.
- Full rack & barrel capability matrix
- 10 chemistry deep-dives
- Downloadable CMC specification
Spec-sheet depth on every finish
Each chemistry page reads like an engineering reference, not a brochure: salt-spray hours to ASTM B117, alloy percentages, deposit thicknesses in microns, and honest guidance on when to run alkaline versus acid systems.
- ASTM-referenced performance data
- Real numbers: hours, microns, alloys
- Guidance engineers can cite in a spec
Nine industries, one point of contact
We positioned a four-facility, seventeen-line operation as a single partner: dedicated pages for nine industries from agricultural machinery to EV charging infrastructure, each mapping the finishes that sector actually specifies.
- 9 industry landing pages
- 4 facilities behind one brand
- 65 years of trust, made visible
Built to win the RFQ
Every path on the site lands at a quote flow built for how plating actually gets sourced: engineers upload a drawing or spec directly, the request routes straight to the sales team, and the 24-hour quote turnaround is front and centre.
- Drawing & spec upload
- 24-hour quote positioning
- In-house lab credibility to de-risk sourcing
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